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Pheasant Inn Sheffield

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Pheasant Inn Sheffield

30, Trafalgar Road, Sheffield, S6 1JY Pub Code: 2303202101

Pub Code: 2303202101

Investment Tenancy

Est. Annual Turnover: £361,510

Annual Rent: £24,997

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A refurbishment planned in the region of £172,000 will transform the Pheasant into a revitalised community pub with a standout sports garden, refreshed interiors and more reasons to visit throughout the week.

What would you do with this pub to make it a success?

About the area

The Pheasant is located in a Sheffield suburb close to Hillsborough Stadium and is the nearest pub to the ground. There are 15,632 adults within a 20-minute walk, with three main competitors nearby including a large social club and two pubs. The area has an active hospitality scene, particularly on matchdays. The pub’s current trade is predominantly drinks-led and traditional. The refurbishment will strengthen its local appeal while attracting a broader customer base, younger professionals and football supporters before, during and after major sporting occasions.

The offer

Pheasant is available on our investment tenancy agreement. Click here for more information on this agreement. Please refer to the 'Refurbishment Details' section for details of the investment being made.

Who we're looking for

Attitude is more valuable than experience. If you’ve got the following, we’d love to hear from you.

  • Understanding of the local community
  • You know what it takes to build a successful business
  • You love hospitality and are great with customers.

If this sounds like the incredible pub opportunity you’ve been waiting for, apply today and tell us what you can bring to this pub’s next chapter…

  • Investment Tenancy

  • Catering Kitchen

  • Live Sports

  • Pub Games

  • Cask Ale

  • Outdoor Trade

  • Private Accommodation

Trading Area & Facilities

The refurbishment of the Pheasant will cover the interior, exterior and pub garden.

A full list of works and pub floor plan can be found in the Downloads section.

The pub's trading area and facilities post refurbishment will be:

  • Main trading area with bar
  • Separate dining room
  • Snug area
  • Separate games and sports zone
  • 94 internal covers
  • 42 external covers
  • Catering kitchen
  • HEINEKEN SmartDispense
  • Pub garden
  • Three-bedroom private accommodation with kitchen, bathroom and lounge

Applicants should be aware that all refurbishments are subject to final board approval which will be determined as part of the leasing process.

Where a significant investment is made in a pub by Star Pubs, an "Investment Exemption" will be required. The exemption means that the option of a Market Rent Option lease won't be available at rent review for a period of up to seven years for this site, as per The Pub Code (2016).

Private Accommodation

The private accommodation consists of three bedrooms, living room, kitchen and bathroom.

Pub Financials Icon

With our 5 Star Promise, the rent at the start of your agreement is fixed until the end of its initial term.


Indicative entry costs

£37,249

Annual
Estimated Annual Turnover
£361,510
Annual Rent
£24,997
Entry Costs
Deposit
£6,249
Estimated Fixtures & Fittings Value
£20,000
Stock Valuation
£7,500
Working Capital Required
£3,500
The above figures are provided as a guide only and will be finalised as part of the commercial agreement. All figures quoted are exclusive of VAT.

Estimated Working Capital is an estimate of key start-up costs such as professional fees, training fee, premises license fee, F&F valuation fee & till floats. There will be additional ongoing charges payable during the term of the agreement such as property maintenance, repairs fund, SmartDispense. These costs will be outlined prior to completing a business plan and finalised at Heads of Terms.

The calculation of the Estimated Minimum Ingoing Costs assumes a minimum deposit of 1 month's rent and that fixtures and fittings (F&F) are rented. The subsequent deposit build up and F&F rental costs should be included in your financial assumptions in your business plan. Note that on FRI and Investment Tenancy Agreements deposits will always be 3 month's rent in advance and fixtures and fittings (F&F) must always be purchased. A deposit of 6 month's rent will be required for operators trading under a Limited Company with no Guarantors. In order to ensure a successful start-up, all applicants must have a minimum Β£10,000 un-borrowed funds.

  • Revamped Pub Garden

  • New External Signage

  • Refurbished Private Accommodation

  • Interior Decor Refresh

  • New Pub Games Zone

What we're planning & why

Refurbishment details

The planned investment of approximately £172,000 will deliver a full transformation covering the interior, exterior and pub garden. The works will include new signage, a full décor refresh, an upgraded sports and entertainment zone, improvements to the garden and refreshed private accommodation.

What's happening?

The pub will be fully refreshed inside and out to improve kerb appeal, comfort and relevance for the local community. New external signage and upgraded interiors will create a clear change, while the garden will be transformed into a stronger sports and social space.

Screens in the garden will allow the operator to build a compelling outdoor sports offer, particularly around football and matchday trade. Darts and an improved games area will add further reasons to visit and help increase dwell time. The successful operator will need to balance high-energy sporting occasions with a consistent community rhythm of the week that keeps the pub busy beyond matchdays.

Why invest?

The Pheasant has the location and trading space to become one of the leading community sports pubs around Hillsborough. The refurbishment will make the pub more visible, improve the customer experience and turn the garden into a major competitive advantage. These changes are expected to bring local customers back, grow matchday trade and build more consistent weekly visits. Annual turnover is projected to rise from approximately £258,000 to £361,000.

The Upton Arms in Pontefract provides a useful reference point for the style and impact planned for the Pheasant.

To explore some of our recent successful pub investment projects, please see our Investment Showcase page.

Personal Recommendation

"This was previously a high-volume, drinks-led community pub. The investment will bring people back in and make the pub relevant in the area again."

β€” Investment Manager

Location:

30, Trafalgar Road, Sheffield, S6 1JY

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