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Cookie Policy


This Cookie Policy sets out:

  • what a cookie is (paragraph 2);
  • an overview of the cookies we use (paragraph 3);
  • what you can do if you do not agree to the cookie use (paragraph 4);
  • concluding remarks (paragraph 5); and
  • a detailed table setting out all of the cookies that we use (Annex 1).

We use cookies to give you a better online experience. If you have already indicated your cookie preferences in relation to this website (“Website”), you should still read the following policy to ensure you understand how we use cookies.

In order to make full use of the Website, your computer, tablet or mobile phone will need to accept cookies. Accordingly, it is important that you know what cookies our Website uses and for what purposes.


Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). We may use similar techniques, such as pixels, GIFs, web beacons, device fingerprints, etc. For the sake of consistency, all these techniques combined will hereafter be referred to as ‘cookies’.

This Cookie Policy provides you with information about the cookies we use and why. Sometimes a cookie ID or the information a cookie collects can be considered personal data. Our Privacy Policy sets out full details of the personal data we may collect and how we may use your personal information.


We use functional cookies to operate the Website (these are set by default). We’d also like to set optional analytical cookies and advertising cookies. By clicking “YES” or “Accept” on the cookie banner, you give your consent to us placing and/or reading cookies.

Some of these are session cookies that are temporary and allow us to link your actions during a browser session. Session cookies are erased when you close the browser. Other cookies are persistent cookies, which remain on your device for the period of time specified in the cookie. This Website uses cookies for the following purposes:


These cookies are essential and help you navigate the Website. They enhance the user friendliness of the Website. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support website security and basic functionality.


Analytical cookies help us to understand the behaviour of our visitors and their usage of the Website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what does not. It allows us to continuously improve the Website and to measure how effective our advertising and communication is. Analytical cookies also allow the Website to remember choices made (such as language or the region you are in) and provide enhanced, more personal features. An example might be that our Website recognises if the user has already signed up for our newsletter, or if the user is seeing a certain page for the first time.

We also use technologies (with your consent) to track email engagement data (i.e. opens and clicks to understand when an email is opened, how many times it is opened, what device or devices are involved and rough physical location, deduced from the internet protocol (IP) address). Based on this information, we will adapt our marketing campaigns and communications to ensure our emails are relevant and of interest to you.


Advertising cookies will remember your product and page preferences, and in general that you visited the Website. We strive to provide you with advertisements relevant to you and your interests on other online platforms based on your visits and surfing behaviour on our Website and other third party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our Website for various groups of customers. Third parties that set cookies via our Website may also try to find out what your interests are in this way, and this information may be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-Heineken websites. In this case, the information about your current Website visit may be combined with information from previous visits to websites other than ours. At the same time, these advertising cookies are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of advertisements.

We also improve our marketing strategies by ‘matching’ advertising cookies collected about you with your profile on a Social Media Platform, so that we can show you marketing content which may be of interest to you (for example, by using Facebook Pixel).

Even if no advertising cookies are used, please note that you may still be provided with advertisements on our Website; however, these advertisements will not be tailored to your interests. 

Third party social networks (e.g. Facebook, YouTube, Twitter, LinkedIn) may also place cookies. This enables you to share content of the Website on social networks. These third parties may use cookies for their own purposes. We have no influence over how these social media networks make use of your data. For more information regarding the cookies set by the social media networks please refer to their own privacy and cookie policies.


You have the option to consent to our use of the different categories of cookies by clicking ‘Set Preferences’ in the cookie banner that is presented to you when you visit our Website. You can change your cookie preferences at any time by navigating to the cookie preferences centre in the footer of the Website – which also enables you to withdraw the consent you have previously given to us. The cookie preferences centre includes a list of all performance/analytical and advertising cookies.

Besides using the ‘Set Preferences’ hyperlink on our Website, you can manage your cookie settings in your browser at any time. Please be aware that your browser settings may not offer you the same ease of use as the cookie preferences centre on our Website. If you simply disable all cookies in your browsers settings, you may find that certain sections or features of our Website will not work, because your browser may prevent us from setting functionally required cookies. Therefore, it is recommended to use the cookie preferences centre on our Website instead of disabling all cookies via your web browser. The following links may assist you in managing your cookies settings, or you can use the 'Help' option in your internet browser for more details.

Please be aware that we do not currently make use of a technical solution that would enable us to respond to your browser’s ‘Do Not Track’ signals.


We will keep this Cookie Policy under review and may make updates to it from time to time. Any changes to this Cookie Policy will be posted on our Website, and to the extent reasonably possible, will be communicated to you. You can consult this web page for the latest version.

If you have any further questions and/or comments, please contact

The most recent version of this Cookie Policy is dated March 2022.







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