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Princess Royal Stoke-On-Trent

34, Carlisle Street, Stoke On Trent, ST3 4HA

Pub Code: 2301896101

Key Features

  • One of a kind Beer Garden
  • Live Sports
  • Reputation for Entertainment
  • Attracts young and old customers alike
  • Private Accommodation

Est Min Ingoing Costs: £13,392

Annual Rent: £19,568

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More Information

Refurbishment Planned

Attractive New Deal - BDM support with 50% rent in year one.  With lower ingoing costs, high discount on draught beers, the right operator will help us bring our vision to life and create the best community pub in Dresden.

With our planned investment the Princess Royal can be a great Community driven, value wet-led pub.

What would you do with this pub to make it a success?

The area

The Princess Royal is located in the suburb of Dresden, Stoke on Trent.  A few miles from the Bet 365, Stoke City Football ground. The pub is surrounded by mixed housing.

The pub benefits from being one of 3 pubs found in an area of around 4000 adults. The community pubs customer base is made up of a mixed demographics from young drinkers, through to more mature drinkers.

The offer

Available on our investment tenancy agreement. Click here for more information on this agreement. The potential of this pub lies in developing a value driven wet led offer. There is the opportunity to offer a small bar snack menu. What drinks would you look to implement in the pub?

The site currently has the ability to drive trade via live sports, live entertainment and selection of pub games, such as pool, and darts. It offers a selection of popular beers, ciders, wines and spirits and cask ales.  

We’re always open to new ideas, what would you do to drive trade?

Attitude is more valuable than experience. If you’ve got the following, we’d love to hear from you.

  • Understanding of the local community
  • You know what it takes to build a successful business
  • You love hospitality and are great with customers

If this sounds like the incredible pub opportunity you’ve been waiting for, apply today and tell us what you can bring to this pub’s next chapter…

Special Offer – unlike standard terms for Investment Tenancies, we are offering the option to rent the Fixtures & Fittings on this pub in exchange for a six months’ deposit. We are also happy to discuss a deposit build up as part of the negotiations.


  • New Deal

  • Investment Tenancy

  • Outdoor Trade

  • Live Sports

  • Cask Ale

  • Pub Games

  • Private Accommodation

Trading Area & Facilities

  • Main trading area with bar
  • Separate snug area and lounge
  • Designated games area
  • Smart Dispense
  • Large patioed garden - the only one in Dresden!

Applicants should be aware that all refurbishments are subject to final board approval which will be determined as part of the leasing process.

Where a significant investment is made in a pub by Star Pubs & Bars, an "Investment Exemption" will be required. The exemption means that the option of a Market Rent Option lease won't be available at rent review for a period of up to seven years for this site, as per The Pub Code (2016).


Private Accommodation

Private accommodation consists of 2 bedrooms, a living room, kitchen, and bathroom. 

Annual Rent £
Estimated Annual Turnover £
Deposit £
Estimated Fixtures & Fittings Value £
Estimated Stock Valuation £
Estimated Working Capital £
Estimated Total Ingoing Costs £
Estimated Minimum Ingoing Costs £
The above figures are provided as a guide only and will be finalised as part of the commercial agreement. All figures quoted are exclusive of VAT.

Estimated Working Capital is an estimate of key start-up costs such as professional fees, training fee, premises license fee, F&F valuation fee & till floats. There will be additional ongoing charges payable during the term of the agreement such as property maintenance, repairs fund, SmartDispense. These costs will be outlined prior to completing a business plan and finalised at Heads of Terms.

The calculation of the Estimated Minimum Ingoing Costs assumes a minimum deposit of 1 month's rent and that fixtures and fittings (F&F) are rented. The subsequent deposit build up and F&F rental costs should be included in your financial assumptions in your business plan. Note that on FRI and Investment Tenancy Agreements deposits will always be 3 month's rent in advance and fixtures and fittings (F&F) must always be purchased. A deposit of 6 month's rent will be required for operators trading under a Limited Company with no Guarantors. In order to ensure a successful start-up, all applicants must have a minimum £10,000 un-borrowed funds.


34, Carlisle Street, Stoke On Trent, ST3 4HA

Google map location image of Princess Royal Stoke-On-Trent