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Jolly Potters Stoke On Trent

296, Hartshill Road, Stoke On Trent, ST4 7NH

Pub Code: 2302826101

Key Features

  • Refurbishment Planned
  • Great location
  • Multi-room venue to create a varied experience
  • Large patioed outdoor trading area
  • Private Accommodation

Est Min Ingoing Costs: £12,758

Annual Rent: £17,030

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More Information

Refurbishment Planned

Attractive New Deal - BDM support with 50% rent in year one. With lower ingoing costs, high discount on draught beers and the right operator the Jolly Potters can be the Go to pub in the area.

What would you do with this pub to make it a success?

The area

The Jolly Potters is located in the town of Newcastle-Under-Lyme, close to Stoke on Trent. The pub is surrounded by shops, food and retails outlets and mixed housing.  The Jolly Potters is a well-established part of the pub circuit. known as the famous Hartshill Mile and is also a favourite with locals looking for that perfect drink in a friendly, welcoming environment.

The pub benefits from being one of  7  pubs found in an area of around 4,500 adults. The diverse customer base is made up of singles and couples from the younger demographic, looking for a value driven offer.

The offer

Available on our investment tenancy agreement. Click here for more information on this agreement. The potential of this pub lies in developing a competitive , fully wet led offer. What drinks would you look to implement in the pub?

The site currently has the ability to drive trade via some live entertainment, selection of pub games, such as pool, and darts and pub games machines. It offers a selection of cask ales and popular beers, ciders, wines and spirits.

There is an opportunity for the operator to grow the business by offering a great selection of drinks and although there is no catering kitchen on site, there is a good opportunity to introduce simple ‘back bar’ snacks offer.

We’re always open to new ideas, what would you do to drive trade?

Attitude is more valuable than experience. If you’ve got the following, we’d love to hear from you.

  • Understanding of the local community
  • You know what it takes to build a successful business
  • You love hospitality and are great with customers

If this sounds like the incredible pub opportunity you’ve been waiting for, apply today and tell us what you can bring to this pub’s next chapter…

Special Offer – unlike standard terms for Investment Tenancies, we are offering the option to rent the Fixtures & Fittings on this pub in exchange for a six months’ deposit. We are also happy to discuss a deposit build up as part of the negotiations.


  • Live Sports

  • Pub Games

  • Smoking Area

  • Outdoor Trade

  • Cask Ale

  • Refurbishment Planned

  • Investment Tenancy

Trading Area & Facilities

  • Main trading area with bar
  • Separate snug area and lounge
  • Designated games area
  • Smart Dispense
  • Large patioed garden - the only one in Dresden

Applicants should be aware that all refurbishments are subject to final board approval which will be determined as part of the leasing process.

Where a significant investment is made in a pub by Star Pubs & Bars, an "Investment Exemption" will be required. The exemption means that the option of a Market Rent Option lease won't be available at rent review for a period of up to seven years for this site, as per The Pub Code (2016).

Private Accommodation

Private accommodation consists of two bedrooms, lounge, kitchen and Bathroom. In line with our Ready to Trade Promise, we will ensure the private accommodation is in good condition so that you can focus on your business.

Annual Rent £
Estimated Annual Turnover £
Deposit £
Estimated Fixtures & Fittings Value £
Estimated Stock Valuation £
Estimated Working Capital £
Estimated Total Ingoing Costs £
Estimated Minimum Ingoing Costs £
The above figures are provided as a guide only and will be finalised as part of the commercial agreement. All figures quoted are exclusive of VAT.

Estimated Working Capital is an estimate of key start-up costs such as professional fees, training fee, premises license fee, F&F valuation fee & till floats. There will be additional ongoing charges payable during the term of the agreement such as property maintenance, repairs fund, SmartDispense. These costs will be outlined prior to completing a business plan and finalised at Heads of Terms.

The calculation of the Estimated Minimum Ingoing Costs assumes a minimum deposit of 1 month's rent and that fixtures and fittings (F&F) are rented. The subsequent deposit build up and F&F rental costs should be included in your financial assumptions in your business plan. Note that on FRI and Investment Tenancy Agreements deposits will always be 3 month's rent in advance and fixtures and fittings (F&F) must always be purchased. A deposit of 6 month's rent will be required for operators trading under a Limited Company with no Guarantors. In order to ensure a successful start-up, all applicants must have a minimum £10,000 un-borrowed funds.


296, Hartshill Road, Stoke On Trent, ST4 7NH

Google map location image of Jolly Potters Stoke On Trent