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Path to Moderation and No Harmful Use

Drinking alcohol should always be a choice: the wider the range of alcohol-free products you offer, the more informed and responsible decisions people can make.

Alcohol-Free Alternatives

To provide people with alcohol-free alternatives, the visibility and options of these products are vital in reducing the stigmas surrounding drinking no-alcohol products.

To ensure that people always have a choice, Star Pubs encourages licensees to supply no alcohol products, including Heineken 0.0, Old Mout Alcohol-Free, Birra Moretti Zero, and third-party brands.

Heineken 0.0 on Draught

Additionally, Heineken 0.0 is available on tap, which increases its visibility within your pub while seamlessly providing your people with an alcohol-free alternative to drink within a pint glass.

The normalisation of this option has been encouraged through HEINEKEN and ITV’s partnership, leading to the installation of Heineken 0.0 draught taps in two of the most famous pubs in the world: Coronation Street’s Rovers Return and Emmerdale’s The Woolpack.

Drinking Responsibly

HEINEKEN and Star Pubs have always been committed to advocating responsible drinking and supporting efforts to decrease harmful consumption. To make this a reality within your pub, we launched Heineken 0.0 in 2017, which is now the leading alcohol-free beer in the UK.

To address, and remain educated on, the effects of harmful use, we work in association with alcohol awareness organisations like Drinkaware, the Alcohol Education Trust, and Best Bar None.