The Britannia Inn is a well located pub situated right in the heart of Tewkesbury in Gloucestershire. Tewkesbury is an historic riverside town on the Cotswolds tourist trail and a living museum of architecture and social history spanning over 500 years. Tourists are drawn to its medieval black and white townscape and 12th century Abbey. It is a highly desirable place to live and features good demographics with a high proportion of young people, suburban couples and families on middle incomes.

The Britannia Inn is a high street pub surrounded by small independent retailers and larger chain stores. Currently, the core clientele group is locals frequenting the pub in the evenings who are drawn by its reputation for selling great quality ale. However, there is great potential to capitalise on the daytime passing trade by improving the food and coffee offer.

The ideal operator for the Britannia Inn will have understanding of the local area and have the drive to develop the business through multiple income streams. The desire to introduce and build a simple food offering is important. Understanding of marketing and social media will play an important part in opening up all potential customer bases.