Sneyd Arms Keele
Sneyd Arms Keele
1, The Village, Newcastle, ST5 5AD Pub Code: 2301901101
Pub Code: 2301901101
Foundation TenancyEst. Annual Turnover: £630,746
Annual Rent: £48,322
A refurbishment is planned to spend in the region of £124,000 to transform the Sneyd Arms into a premium local with a stronger food offer, refreshed internal trading spaces and upgraded private accommodation. What would you do with this pub to make it a success?
About the area
The Sneyd Arms is located in the village of Keele, a green and characterful setting close to the historic Keele University campus, attractive lakes and the wider Stoke-on-Trent area. The pub benefits from 1,359 adults within a 10-minute walk and 5,056 adults within a 20-minute walk.
There is no direct pub competition within a 10-minute walk, although the wider 20-minute area includes several community venues. This refurbishment will reposition the pub away from a more traditional, wet-led and value-led offer, creating a warmer, more premium setting that can attract families, casual diners, younger professionals, after-work socialisers and destination visits.
The offer
Sneyd Arms is available on our investment tenancy agreement. Click here for more information on this agreement. Please refer to the ‘Refurbishment Details’ section for details of the investment being made.
Who we’re looking for
If you’ve benefited from running or owning a pub business, we’d love to hear what experience you can bring. The right operator for Sneyd Arms will have extensive experience in premium local hospitality businesses. They will have a clear vision for the food and drink menu, live entertainment, community events, marketing strategy and how to rebuild the pub’s reputation locally, creating a memorable experience for their customers.
If this sounds like the incredible pub opportunity you’ve been waiting for, apply today and tell us what you can bring to this pub’s next chapter…
Trading Area & Facilities
The refurbishment of the pub will focus on the interior, with external decoration, signage and lighting also planned to improve kerb appeal. A full list of works and pub floor plan can be found in the Downloads section.
The pub's trading area and facilities post refurbishment will be:
- Main trading area with bar
- Separate dining room
- Snug area
- Separate games and sports zone
- 108 internal covers
- Catering kitchen
- Function room
- HEINEKEN SmartDispense
- Refurbished private accommodation with 3 bedrooms
- Car park with 10+ spaces
Applicants should be aware that all refurbishments are subject to final board approval which will be determined as part of the leasing process.
Where a significant investment is made in a pub by Star Pubs, an "Investment Exemption" will be required. The exemption means that the option of a Market Rent Option lease won't be available at rent review for a period of up to seven years for this site, as per The Pub Code (2016).
Private Accommodation
With our 5 Star Promise, the rent at the start of your agreement is fixed until the end of its initial term.
Indicative entry costs
£55,581
**Deposit build up from 1 month rent
**Rented fixtures & fittings deal available
Estimated Working Capital is an estimate of key start-up costs such as professional fees, training fee, premises license fee, F&F valuation fee & till floats. There will be additional ongoing charges payable during the term of the agreement such as property maintenance, repairs fund, SmartDispense. These costs will be outlined prior to completing a business plan and finalised at Heads of Terms.
The calculation of the Estimated Minimum Ingoing Costs assumes a minimum deposit of 1 month's rent and that fixtures and fittings (F&F) are rented. The subsequent deposit build up and F&F rental costs should be included in your financial assumptions in your business plan. Note that on FRI and Investment Tenancy Agreements deposits will always be 3 month's rent in advance and fixtures and fittings (F&F) must always be purchased. A deposit of 6 month's rent will be required for operators trading under a Limited Company with no Guarantors. In order to ensure a successful start-up, all applicants must have a minimum £10,000 un-borrowed funds.
What we're planning & why
What’s happening?
The refurbishment will deliver a full internal investment, creating a more comfortable and cosy premium setting that better meets local demand. A new kitchen will be introduced to support a premium food offer, helping the pub drive more sustainable trade and appeal to families, casual diners and customers looking for a quality pub meal.
The trading space will include a main bar area, separate dining room, snug, function room and a dedicated games and sports zone. The sports lounge area will be improved to cater for live sport, darts and community occasions, while still keeping the pub’s overall positioning focused around food, quality drinks and a welcoming premium local feel.
Externally, decoration, signage and lighting will help signal a clear change in direction for the pub, improving its relevance and helping attract new customers. The drink offer will focus on premium lagers, ciders and a premium WSM range, with coffee also giving the pub an opportunity to build daytime trade. Live music, quizzes, karaoke and entertainment can remain part of the community offer, with room for the new licensee to bring forward ideas.
Why invest?
The Sneyd Arms is ideally placed to rebuild its reputation in the local community. The pub is currently trading sporadically at around £7,000 to £10,000 per week, with turnover expected to increase to around £12,000 per week following investment. The refurbishment will help modernise the pub, improve underused areas, introduce a stronger food offer and create a more premium reason for customers to visit.
To explore some of our recent successful pub investment projects, please see our Investment Showcase page.
Location:
1, The Village, Newcastle, ST5 5AD
Selected pub
Other pubs
Nearby events
To apply for this pub or for additional information, please contact us directly
Freephone:
08085 94 95 96
Email us at
enquiries@starpubs.co.uk
Or visit
www.starpubs.co.uk
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