Sneyd Arms Keele
Sneyd Arms Keele
1, The Village, Newcastle, ST5 5AD Pub Code: 2301901101
Pub Code: 2301901101
Foundation TenancyEst. Annual Turnover: £630,746
Annual Rent: £48,322
A refurbishment is planned to spend in the region of £125,000 to transform the Sneyd Arms into a premium local pub with a strong dining focus, refreshed trading areas and upgraded private accommodation. What would you do with this pub to make it a success?
About the area
The Sneyd Arms is located in the village of Keele, a green and characterful setting close to Keele University, scenic lakes and the wider Stoke-on-Trent area. The pub benefits from 1,359 adults within a 10-minute walk and 5,056 adults within a 20-minute walk.
There is no direct pub competition within a 10-minute walk, although the wider 20-minute area includes a number of community venues. The Sneyd Arms has a solid foundation to build on, with a rich history in the village and a scheme designed to bring the site fully back to life. The refurbishment will give the right licensee the opportunity to create a multi-revenue venue, with income streams across dining, drinks, functions, weddings, light-touch entertainment and private events.
The Sneyd Arms also holds a licence for weddings, giving the pub an added point of difference in the local area. Alongside the refreshed dining space, snug and function room, this creates scope to appeal to customers looking for a characterful village setting for smaller wedding celebrations, private dining, family gatherings and special occasions.
The offer
Sneyd Arms is available on our investment tenancy agreement. Click here for more information on this agreement. Please refer to the ‘Refurbishment Details’ section for details of the investment being made.
Who we’re looking for
If you’ve benefited from running or owning a pub business, we’d love to hear what experience you can bring. The right operator for Sneyd Arms will have extensive experience in premium local hospitality businesses. They will have a clear vision for a quality food and drink menu, a light-touch entertainment offer, local marketing and how to rebuild the pub as a welcoming village pub with a strong dining occasion. They will be able to create a memorable experience for customers while making the most of the pub’s separate bar, snug and dining areas.
If this sounds like the incredible pub opportunity you’ve been waiting for, apply today and tell us what you can bring to this pub’s next chapter…
Trading Area & Facilities
The refurbishment of the pub will focus on the interior, with external decoration, signage and lighting also planned to improve kerb appeal. A full list of works and pub floor plan can be found in the Downloads section.
The pub's trading area and facilities post refurbishment will be:
- Locals’ bar
- Snug
- Dining area
- 108 internal covers
- Catering kitchen
- Function room
- Wedding license
- HEINEKEN SmartDispense
- Refurbished private accommodation with 3 bedrooms
- Car park with 10+ spaces
Applicants should be aware that all refurbishments are subject to final board approval which will be determined as part of the leasing process.
Where a significant investment is made in a pub by Star Pubs, an "Investment Exemption" will be required. The exemption means that the option of a Market Rent Option lease won't be available at rent review for a period of up to seven years for this site, as per The Pub Code (2016).
Private Accommodation
With our 5 Star Promise, the rent at the start of your agreement is fixed until the end of its initial term.
Indicative entry costs
£55,581
**Deposit build up from 1 month rent
**Rented fixtures & fittings deal available
Estimated Working Capital is an estimate of key start-up costs such as professional fees, training fee, premises license fee, F&F valuation fee & till floats. There will be additional ongoing charges payable during the term of the agreement such as property maintenance, repairs fund, SmartDispense. These costs will be outlined prior to completing a business plan and finalised at Heads of Terms.
The calculation of the Estimated Minimum Ingoing Costs assumes a minimum deposit of 1 month's rent and that fixtures and fittings (F&F) are rented. The subsequent deposit build up and F&F rental costs should be included in your financial assumptions in your business plan. Note that on FRI and Investment Tenancy Agreements deposits will always be 3 month's rent in advance and fixtures and fittings (F&F) must always be purchased. A deposit of 6 month's rent will be required for operators trading under a Limited Company with no Guarantors. In order to ensure a successful start-up, all applicants must have a minimum £10,000 un-borrowed funds.
What we're planning & why
The planned refurbishment will transform the Sneyd Arms into a premium local pub, with a particular focus on food, comfort and clearly defined trading areas. The estimated investment value is £125,000, with works focused on the internal trading space, upgraded private accommodation and external decoration, signage and lighting to improve kerb appeal.
What’s happening?
The refurbishment will create three clearly defined customer areas: a locals’ bar, a snug and a dining area. This zoning will help the pub serve different occasions throughout the week, from relaxed drinks at the bar to cosy catch-ups in the snug and more structured dining occasions in the main dining space.
The scheme will over-index towards dining and the food occasion, with the proposed trading layout increasing internal covers from 93 to 108. The updated layout will create a stronger platform for a premium food offer, supported by a refreshed look and feel, comfortable furniture, improved décor and a warmer overall atmosphere.
The locals’ bar will provide a welcoming space for regulars and casual drinkers, while the snug will create a more intimate area for smaller groups. The dining area will be central to the pub’s new direction, giving customers a clear reason to visit for quality food in a comfortable premium local setting.
This venue will have a touch of live music and entertainment to draw in the local demographic, while keeping the main focus on food, drink quality and community appeal. The drinks range will include premium lagers and ciders, a premium WSM range and coffee, helping the pub trade across different dayparts.
Externally, refreshed decoration, signage and lighting will help signal the investment and improve the pub’s roadside appeal. The private accommodation will also be refurbished, supporting the overall opportunity for the right licensee.
Why invest?
The Sneyd Arms is ideally placed to rebuild its reputation in the local community. The refurbishment will modernise the pub, improve the layout, strengthen the dining offer and create a more premium customer experience. With no direct pub competition within a 10-minute walk, the Sneyd Arms has an opportunity to become a go-to local pub for Keele residents, university-related trade and customers from the surrounding area.
Turnover is expected to increase from sporadic current trading of around £7,000 to £10,000 per week to around £12,000 per week following investment. The scheme is designed to support a more sustainable trading model, with stronger food sales, improved dwell time and broader appeal across the week.
To explore some of our recent successful pub investment projects, please see our Investment Showcase page.
Location:
1, The Village, Newcastle, ST5 5AD
Selected pub
Other pubs
Nearby events
To apply for this pub or for additional information, please contact us directly
Freephone:
08085 94 95 96
Email us at
enquiries@starpubs.co.uk
Or visit
www.starpubs.co.uk
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