Phoenix Hartley Wintney
Phoenix Hartley Wintney
London Road, Hook, RG27 8RT Pub Code: 2302006101
Pub Code: 2302006101
Investment TenancyEst. Annual Turnover: £796,918
Annual Rent: £60,538
A refurbishment in the region of £48,000 is planned for the Phoenix, enhancing this established pub as a high-quality Great Pub, Great Food destination. What would you do with this pub to make it a success?
Already supported by a strong and loyal customer base, the Phoenix presents a rare opportunity to take on an established business and build on its reputation for great food, quality drinks and welcoming hospitality.
About the area
The Phoenix is located in the attractive Hampshire town of Hartley Wintney, surrounded by beautiful countryside and approximately a 20-minute walk or five-minute drive from the town centre.
There are around 1,418 adults living within a 10-minute walk of the pub, increasing to approximately 3,748 within a 20-minute walk. With no competing pubs within a 10-minute walk and only two more drinks-focused pubs in Hartley Wintney town centre, the Phoenix is well placed to offer something distinctive within the local area.
The pub currently attracts a loyal, more mature customer base and is already recognised as a destination for local customers. The investment will strengthen this foundation, helping the pub attract more families, casual diners, walk-in customers and destination visits.
The offer
Phoenix is available on our investment tenancy agreement. Click here for more information on this agreement. Please refer to the 'Refurbishment Details' section for details of the investment being made.
Who we're looking for
If you’ve benefited from running or owning a pub business, we’d love to hear what experience you can bring. The right operator for Phoenix will have extensive experience in successful food-led pub and hospitality businesses. They will have a clear vision for the food and drink menu, entertainment offer and marketing strategy, while building on the pub’s reputation for Sunday roasts, cask ale, lager, craft drinks and welcoming service. They will understand how to create a memorable experience for both loyal local customers and new visitors.
If this sounds like the incredible pub opportunity you’ve been waiting for, apply today and tell us what you can bring to this pub’s next chapter…
Trading Area & Facilities
The refurbishment will include both external improvements and targeted internal enhancements.
A full list of works and pub floor plan can be found in the Downloads section.
The pub's trading area and facilities post refurbishment will be:
- Main trading area with bar
- Separate dining room
- Snug area
- Approximately 80 internal covers
- Catering kitchen
- HEINEKEN SmartDispense
- Pub garden
- Approximately 65 external covers
- Car park with approximately 35 spaces
Applicants should be aware that all refurbishments are subject to final board approval which will be determined as part of the leasing process.
Where a significant investment is made in a pub by Star Pubs, an "Investment Exemption" will be required. The exemption means that the option of a Market Rent Option lease won't be available at rent review for a period of up to seven years for this site, as per The Pub Code (2016).
Private Accommodation
With our 5 Star Promise, the rent at the start of your agreement is fixed until the end of its initial term.
Indicative entry costs
£92,135
Estimated Working Capital is an estimate of key start-up costs such as professional fees, training fee, premises license fee, F&F valuation fee & till floats. There will be additional ongoing charges payable during the term of the agreement such as property maintenance, repairs fund, SmartDispense. These costs will be outlined prior to completing a business plan and finalised at Heads of Terms.
The calculation of the Estimated Minimum Ingoing Costs assumes a minimum deposit of 1 month's rent and that fixtures and fittings (F&F) are rented. The subsequent deposit build up and F&F rental costs should be included in your financial assumptions in your business plan. Note that on FRI and Investment Tenancy Agreements deposits will always be 3 month's rent in advance and fixtures and fittings (F&F) must always be purchased. A deposit of 6 month's rent will be required for operators trading under a Limited Company with no Guarantors. In order to ensure a successful start-up, all applicants must have a minimum £10,000 un-borrowed funds.
What we're planning & why
Refurbishment details
A planned investment of approximately £48,000 will enhance the Phoenix through external improvements and targeted internal upgrades. The scheme will refresh the frontage and signage, improve the pub’s kerb appeal and introduce enhancements to the back bar and interior décor.
The investment is designed to complement an already successful and well-established pub, creating an even more attractive environment for its loyal customers while encouraging new guests to visit.
What's happening?
The pub’s exterior will be refurbished with refreshed frontage details and new signage, creating a more appealing first impression and helping the Phoenix stand out to passing customers.
Inside, improvements to the back bar and selected décor will create a more premium appearance and enhance the overall customer experience. These focused changes will support the pub’s existing Great Pub, Great Food positioning without losing the character and qualities that have helped it build a loyal following.
The Phoenix already has a strong reputation for food, particularly its Sunday roasts, alongside an established selection of cask ales, lagers and craft drinks. It is also well placed to serve coffee and attract daytime customers.
There is an opportunity for the new operator to develop entertainment and events that suit the local market. The successful applicant will need to retain the pub’s established strengths while introducing fresh ideas that attract families, casual diners and destination customers.
Why invest?
The Phoenix is already a strong pub business with an established customer base and a successful food and drink offer. This carefully targeted investment will improve its kerb appeal, strengthen its premium feel and enhance the experience for both existing and new customers.
The refurbishment is anticipated to increase turnover by encouraging more walk-in visits, attracting additional families and diners, and increasing the pub’s appeal as a destination within Hartley Wintney and the surrounding countryside.
To explore some of our recent successful pub investment projects, please see our Investment Showcase page.
Personal Recommendation
"The Phoenix is already a great, well-established business with a strong and loyal following. This focused investment creates a rare opportunity for an experienced operator to take on a successful pub and build on everything that already makes it special."
— Matt Piercey, Investment Manager
Location:
London Road, Hook, RG27 8RT
Selected pub
Other pubs
To apply for this pub or for additional information, please contact us directly
Freephone:
08085 94 95 96
Email us at
enquiries@starpubs.co.uk
Or visit
www.starpubs.co.uk
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