Jolly Collier Short Heath
Jolly Collier Short Heath
112, Lucknow Road, Willenhall, WV12 4QG Pub Code: 2301166101
Pub Code: 2301166101
Investment TenancyEst. Annual Turnover: £338,194
Annual Rent: £25,000
A refurbishment is planned to spend in the region of £307,000 to transform the Jolly Collier into a refreshed community pub with a large beer garden, dedicated sports area and cosy games snug. What would you do with this pub to make it a success?
About the area
The Jolly Collier is located on a residential estate, with around 5,000 adults living within walking distance of the pub. The local area has a handful of nearby competitors, including community pubs, a restaurant serving alcohol and managed pub offers, so the Jolly Collier will need to stand out by delivering a warm, welcoming and reliable local pub experience.
The pub has previously been a drinks-focused, traditional and value-led site, attracting a loyal but more mature customer base. As the pub is currently closed, the refurbishment creates a fantastic opportunity to rebuild its reputation in the local community and broaden its appeal. With a refreshed interior, improved exterior, large beer garden, sports area and games snug with a real fire, the Jolly Collier will be repositioned to appeal to a wider and more diverse customer base.
The offer
The Jolly Collier is available on our investment tenancy agreement. Click here for more information on this agreement. Please refer to the ‘Refurbishment Details’ section for details of the investment being made.
Who we're looking for
If you’ve benefited from running or owning a pub business, we’d love to hear what experience you can bring. The right operator for the Jolly Collier will have extensive experience in community-focused hospitality businesses. They will have a clear vision for the drinks offer, entertainment programme, sports, live music, games and local marketing strategy, and can create a memorable experience for their customers.
If this sounds like the incredible pub opportunity you’ve been waiting for, apply today and tell us what you can bring to this pub’s next chapter…
Trading Area & Facilities
The refurbishment of the Jolly Collier will cover both the interior and exterior of the pub. A full list of works and pub floor plan can be found in the Downloads section.
The pub's trading area and facilities post refurbishment will be:
- Main trading area with bar
- Snug area
- Separate games and sports zone
- 70 internal covers
- 30 external covers
- HEINEKEN SmartDispense
- Refurbished private accommodation with three bedrooms
- Pub garden
- Car park
- Full range of quality beers and ciders, including a cask offer
- Entertainment programme including live sports, music and games
Applicants should be aware that all refurbishments are subject to final board approval which will be determined as part of the leasing process.
Where a significant investment is made in a pub by Star Pubs, an "Investment Exemption" will be required. The exemption means that the option of a Market Rent Option lease won't be available at rent review for a period of up to seven years for this site, as per The Pub Code (2016).
Private Accommodation
With our 5 Star Promise, the rent at the start of your agreement is fixed until the end of its initial term.
Indicative entry costs
£42,750
Estimated Working Capital is an estimate of key start-up costs such as professional fees, training fee, premises license fee, F&F valuation fee & till floats. There will be additional ongoing charges payable during the term of the agreement such as property maintenance, repairs fund, SmartDispense. These costs will be outlined prior to completing a business plan and finalised at Heads of Terms.
The calculation of the Estimated Minimum Ingoing Costs assumes a minimum deposit of 1 month's rent and that fixtures and fittings (F&F) are rented. The subsequent deposit build up and F&F rental costs should be included in your financial assumptions in your business plan. Note that on FRI and Investment Tenancy Agreements deposits will always be 3 month's rent in advance and fixtures and fittings (F&F) must always be purchased. A deposit of 6 month's rent will be required for operators trading under a Limited Company with no Guarantors. In order to ensure a successful start-up, all applicants must have a minimum £10,000 un-borrowed funds.
What we're planning & why
The Jolly Collier will undergo a significant internal and external refurbishment, with an estimated investment of £307,000. The scheme will transform a closed pub into an attractive community local with a refreshed look and feel, improved trading spaces, refurbished private accommodation and stronger reasons for customers to visit throughout the week.
What's happening?
The refurbishment will refresh the pub’s interior décor and improve its external signage, helping to give the Jolly Collier a more appealing and welcoming look from the outside in. Inside, the trading space will include a main bar area, a snug, a dedicated games and sports zone and around 70 internal covers.
A major feature of the scheme will be the large beer garden, offering around 30 external covers and creating a strong opportunity to capture seasonal trade. The pub will also benefit from a small gaming snug with a real fire, giving it a distinctive, cosy feature that can appeal to regulars and new customers alike.
The drinks offer will focus on a full range of quality beers and ciders, including a cask offer. There is no food offer planned, so the successful operator will need to create a strong wet-led community pub with a full programme of entertainment, including live sports, music and games.
Why invest?
This investment is designed to bring a closed pub back to life and re-establish it as a valuable community asset. With the pub currently closed, turnover is expected to increase by 100% following refurbishment. The improved trading areas, large garden, better sports and entertainment facilities and refreshed customer experience should help the Jolly Collier attract a broader customer base and rebuild its reputation locally.
To explore some of our recent successful pub investment projects, please see our Investment Showcase page.
Personal Recommendation
"A closed site with huge potential. Once reopened, the Jolly Collier will be a massive boost to the local community."
— Lee Dishington, Investment Manager
Location:
112, Lucknow Road, Willenhall, WV12 4QG
Selected pub
Other pubs
Nearby events
To apply for this pub or for additional information, please contact us directly
Freephone:
08085 94 95 96
Email us at
enquiries@starpubs.co.uk
Or visit
www.starpubs.co.uk
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