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You’re ready to take on a pub

You’re the one with the vision and the talent, we’re here to help you make it a reality. We've created our 5 Star Promise to outline our commitments to you and the opportunity available for you on our Leased & Tenanted (L&T) models or through our management agreement, Just Add Talent.

1. Our Fixed Rent Promise

None of our new agreements have annual rent increases. This means the rate agreed at the start of your agreement is fixed until the end of its initial term. So, you can plan your business with certainty and without unwanted surprises.

2. Our Investment Promise

We’re always open to hearing your ideas on how to successfully grow your business, in the last few years alone we’ve spent £200 million in refurbishments to support our licensees’ visions. Backed by HEINEKEN UK, we’re transforming bars and pub gardens and installing cutting edge draught dispense technology like HEINEKEN SmartDispense® system. What’s more, through HEINEKEN UK’s ‘Brew a Better World’ mission, we’re also investing in making our pubs and breweries more environmentally friendly.

3. Our Marketing Promise

We want you to feel you have everything you need to make a success of your pub for your customers. That’s why not only do we offer you HEINEKEN UK’s industry-leading ‘ready made’ retail and promotional support when you need it, but we also promise to fund 50 per cent of the cost should you wish to design and personalise any point-of-sale marketing materials yourself using our ‘POS’ hub. What’s more, we’ll always back you with HEINEKEN UK’s extensive range of drinks brands and category-leading insights, to help you make a success of your pub.

4. Our Support Promise

When it comes to support, we promise to offer as much or as little as you like, whether that’s the promise of face-to-face time with a dedicated BDM whilst you get up and running, our award-winning training programme, or just support as and when you feel you need us. Because we know every licensee’s needs are different.

5. Our Make Your Mark Promise

We believe your pub should feel like your pub. That’s why we promise to give you the freedom to buy all wines & spirits from wherever you like, free-of-tie. We’ll also give you the opportunity to stock cask beers from a selection of local brewers so your local can feel more local. In addition to promising to never plaster your pub with our Star Pubs & Bars branding, we promise to always listen to your vision for how you want your place to look and feel. We encourage you to bring your personality to the pub. All so you can stand behind the bar of somewhere that feels independent and truly your own.