When Budget Is Best

Longboat Inn

Bookings for the Longboat Inn’s 18 budget ensuite letting rooms in Penzance are up 17% thanks to a £80,000 revamp by Martyn and Lynda Cripps. The couple undertook extensive research and a good night’s sleep and excellent Wi-Fi emerged as customer priorities rather than luxury. “Penzance is a base for exploring West Cornwall. Customers are out all day so the rooms aren’t the destination. They want quality but won’t pay for bells and whistles,” explains Martyn. The upgrade included £900 beds, blackout blinds and secondary glazing to block streetlights and traffic noise and dedicated Wi-Fi including Lan in each room. A Longboat red button on the new TVs promotes the pub’s two restaurants and internet café. Accommodation now accounts for 50% of turnover, increasing food and drink sales and helping the inn maintain its impressive 10% annual growth.