Tap Water is a Winner All Round

Tap Water is a Winner All Round

Mark Walsh of The Winchmore, London has ditched branded bottled water and now sells filtered tap water. He has installed a filtration system in the cellar, donating all profits to Charity:Water who provide clean water, education and sanitation in developing countries. The Winchmore charges £2 for 75cl with unlimited refills - £3 cheaper for customers than the previous branded bottles. In six weeks sales are up 20%, raising £1,293 for charity. "We’re funding the overheads - £122 monthly equipment rental plus gas - but you can cover the costs, clear a profit and donate a percentage to a good cause, all within a price point suitable to your business.” says Mark. “There are other benefits including reduced waste costs, more premium product space behind the bar and increased profits, plus it’s a great talking point.”

The water is served in reusable glass bottles – blue topped for still, green for sparkling.