Star Pubs & Bars launches intensive BDM retail training and lessee coaching

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Star Pubs & Bars is taking a new approach to lessee support in 2015, launching an intensive retail training scheme for BDMs that will deliver the latest best practice and thinking in areas critical to pub retailing as well as provide BDMs with coaching skills so they can share this detailed knowledge with lessees.

BDMs will attend in-depth training sessions each focussed on one key retail area, such as social media, timed to tie in with lessees’ seasonal support needs.  BDMs will then provide tailored coaching to lessees, identifying what needs to be done and how retail improvements would impact on the business plan, help lessees formulate a plan of action and follow up at the next visit.

Chris Jowsey, trading director said: “We’re determined that the latest retail thinking and best practice is percolated throughout the business from BDMs through to lessees and that it is acted upon. Providing a consistent approach across the business with everyone focussed on the same delivery will help us monitor progress and achieve our business goals.”