Star Pubs & Bars increases cider and beer discounts for its lessees

Beer and Money

Star Pubs & Bars is committing to increase the discount it gives to its lessees on HEINEKEN’s cider and beer brands for the next three years starting from Monday 16th March 2015.

In the first year, Star Pubs & Bars lessees will benefit from an increase of 4% on their rate of discount on HEINEKEN brands. The discounts will be cumulative, so any further discounts lessees receive in 2016 and 2017 will be on top of the 4% year one discount.

The discount commitment is a first amongst national leased pub operators. The company has written to all its lessees to inform them of the move.

Star Pubs & Bars is backing the increased discount with a major review of every pub’s product range and retail selling prices so that lessees can be sure they are maximising their sales and profitability.

Says Star Pubs & Bars trading director, Chris Jowsey, “We listen carefully to the views of our licensees and we know that rising costs and overheads from energy bills to business rates are an issue for them. This commitment is designed to help our lessees, both new and established, to maintain their margins and to give them the reassurance of knowing that their absolute discounts will rise every year for three years if HEINEKEN cider and beer list prices increase.”