Star Pubs & Bars extends its SmartDispense roll out

Star Pubs & Bars extends its SmartDispense roll out

HEINEKEN’s innovative new compact draught dispense system, SmartDispense Cool Flow Technology, is being launched in the Star estate. The model is designed for locations such as function rooms and outside bars which cannot readily be served from the cellar and enables licensees to offer consistently great quality cold draught beer across their whole business.

The launch builds on Star Pubs & Bars’ roll out of the SmartDispense MODULE cellar system. 50% of Star pubs now have the cellar system and the company is on track to install it in 60% of its pubs (630) by the end of 2017.

SmartDispense Cool Flow Technology is available with one or two taps and can serve Heineken’s draught ciders and lagers . As a compact under bar unit, it requires no cellar cooling. Due to its combined tap and cooling innovation, it reduces service visits and line cleaning to 13 weeks, giving a 92% wastage saving compared to standard dispense systems.

Star Pubs & Bars managing director, Lawson Mountstevens explained, “We’re focused on building successful, long term pub businesses with multiple income streams. More licensees are developing function rooms and outside garden bars and maintaining quality is key to their reputations and success. SmartDispense Cool Flow Technology guarantees great quality cold draught beer in these areas and will reduce pressure on their main bar.”

The SmartDispense MODULE cellar system has proved highly popular with Star licensees both for delivering consistently outstanding beer and for cutting costs. It reduces beer and cider waste by an average of 75% and has more energy efficient pythons and coolers than traditional systems, saving the typical pub thousands of pounds a year in beer, cider, chemicals, water and energy.

Adds Mountstevens, “SmartDispense has established great credentials with licensees and we expect a high level of interest in SmartDispense Cool Flow Technology as a result.”

Whilst both systems have an on-going service fee linked to the number of taps, there are no additional costs to licensees for installing the SmartDispense cellar system or taking SmartDispense Cool Technology.