Star launches free workshop to help licensees in a competitive market

Star launches free workshop to help licensees in a competitive market

Unemployment is at its lowest level for 42 years* and over a third (38%) of hospitality and tourism vacancies** are hard to fill, making staff recruitment a significant challenge for the pub sector. Star says the problem is exacerbated for leased operators who compete for staff with larger managed pub operators with a dedicated HR resource.

The Great Team, Great Business workshop is designed for both individual and multiple licensees and their managers. It focuses on three key areas - recruitment, induction and reward - and looks at how licensees can become great employers and thereby attract and retain committed staff.

A third of attendees at Star’s most recent national forum highlighted rising wage costs as an issue. The workshop also majors on how licensees can offset this by engaging staff and helping them to reach their full potential.

Michael Soderquest, Star Pubs & Bars Lessee Capability Manager, said: “Pubs don’t just sell food and drink, they sell experiences. Having a great team is key to giving customers an outstanding experience and building a successful business. Licensees can’t afford to be mediocre employers nowadays, they have to be great employers if they want to recruit and keep staff in a challenging job market.”

Great Team, Great Business will be delivered by CPL using top industry trainers selected by Star for their knowledge and experience of the pub sector.

*Office for National Statistics

**People 1st the Sector Skills Council for hospitality & tourism