Spreading The Christmas Message

Christmas Party

The Bath Pub Company is using video advertising on social media to promote Christmas at their four Bath pubs for the second year running. Called 'The Recipe For The Perfect Christmas' the ad highlights the pubs’ wonderful food, friendly service and magical atmosphere. “A good Christmas is vital to success, offsetting slower trade in quieter months. We start promoting Christmas in September.

The ad goes out in October – any earlier would irritate customers. Generating enquiries is a secondary objective; its primary purpose is to convey the quality and friendliness we aim to deliver. We hope it predisposes people to associate Christmas with our pubs and respond positively to other marketing,” explains pub operator Joe Cussens. Made out of leftover footage from another shoot, the ad cost just £400. With a £100 Facebook boost it made a real impact locally.