Paint Classes Attract Midweek Trade

Paint classes attract midweek trade

To attract customers on quieter midweek nights and drive business, Andy Keir of Bruachbar, Broughty Ferry has added painting classes to the knitting group and book club hosted in his function room. Whilst Andy doesn’t charge the class organisers for the room’s use, they are required to buy a drink for each attendee, adding to the pub’s wet sales. They also receive 10% off food. “The classes appeal to customers who may not have used the pub previously” says Andy. “The nights themselves aren’t big money earners, but people come back for meals. They also increase awareness of the function room and groups book us for events like Christmas lunch.” Andy’s advice for anyone thinking of running art classes, is think long-term benefit and let someone else organise the classes.