Hickory’s, the American-style smokehouse takes on its second leased pub with Star

Hickory’s, the American-style smokehouse takes on its second leased pub with Star

The Chester based group is making a significant investment in order to transform the pub into a 7,000 sq* foot Southern style smokehouse and BBQ restaurant. It will be the group’s largest site and the first to take on the ‘new look’ Hickory’s following a brand refresh which they have been working on over the summer with leading hospitality brand consultants, Keane. The new incarnation of the popular smokehouse will include exciting features such as open fire-pits presided over by on-site pit masters along with a live-action chefs bar, outdoor barbecue area, heated veranda, cinema room and neighbourhood bar.

The team behind the popular restaurants launched their first Hickory’s in Chester back in 2009. The first of its kind in the North, their authentic approach to Southern hospitality is evident in everything from the food and drink, dining environment, service and overall guest experience.

Building work has started at the new Castle Bromwich site and the new Hickory’s is set to open mid to late February, creating over sixty jobs.

Since opening as a Hickory’s in June, trade at the Burton Green site has more than tripled with the both the local community and destination diners embracing the smokehouse concept wholeheartedly.

John Welsh, Director of Hickory’s said, “We have been delighted with the performance of Burton Green. Our Castle Bromwich site will be our third foray into the Midlands and despite our Wallheath site burning down in late August, it has been a great move to increase our footprint in the area! With eight years of research and over fourteen trips to the Southern states under our belts, we are constantly evolving and authenticity will always be at the core of what we do. We are really looking forward to a busy 2017 of re-builds and new openings across the region.”

Lawson Mountstevens, Managing Director of Star Pubs & Bars said: “The Coventry Hickory’s has been a great success. So, we’re delighted to be working with the team to create a second Hickory’s site, helping the dynamic group to realise their vision of opening 12 restaurants by 2019.”