Dog and Partridge Card Tricks

Dog and Partridge Card Tricks

Careful planning by Mark Edgell of the Dog and Partridge, Yateley, ensures his loyalty card increases sales without impacting profitability. When Mark set-up the scheme he factored discounts into product prices. To ensure tax isn’t due, the points sit on the pub’s accounts as a liability offset against profit.  “We’re surrounded by managed pubs and couldn’t compete on price, so it was important to establish a loyalty programme to keep customers. We offer 5% off food and drink excluding snacks. This converts regular drinkers into diners and suits all. The cost to us is around 1.5%. 800 cards have been issued. If they’re not used within a year we wipe the points.” The swipe cards work with the Epos system. The facility cost £100 a till to retro-fit. It enables reports to be produced on purchasing and programming of cards for staff discounts.