Bulmers launches socially-led ‘live colourful’ website


Leading modern cider brand, Bulmers, has launched a new social media-led website which collates consumers’ posts and pictures about the brand to fuel the content of the website and provide consumers with the latest Bulmers information, updates and activities, helping them get closer to the brand.

As the first brand site for Bulmers, it reflects the brand’s ‘Live Colourful’ ethos and has been designed to be the online hub for all of Bulmers’ social media activity, providing consumers with fast-moving content. www.bulmers.co.uk pushes social content to the forefront of the site, by collating user generated content tagged with Bulmers’ #livecolourful hashtag and celebrating this at the heart of the site. It also showcases Bulmers’ campaigns, social activities and competitions, the selection of drinks available and a fully interactive history timeline for the Bulmers brand. The site is home to Bulmers’ blog which represents the brand’s unique take on life, with regular thoughts and opinions on key topics that interest Bulmers’ consumers. 

Emma Sherwood-Smith, cider director at brand owners HEINEKEN says: “The new site is a great representation of our #LiveColourful ethos. It brings people together and encourages sharing and individual creativity. It brings together all the colourful social moments that our consumers are already sharing in one place and we hope our fans enjoy exploring the website as much as we do.”