The Benefits of Partnering with Star Pubs & Bars
As the leased pub business of HEINEKEN UK, we’ve a choice of great pubs to let, all backed by a major capital investment programme. We only operate leased and tenanted pubs and bars so you can bring your entrepreneurial flair and energy, and we bring a deep understanding of the market, industry leading innovation and a range of training and support packages.
Together with you we aim to run the best pubs and bars in the best locations with the best support and training possible. We believe in teamwork because by working closely together we can achieve the greatest success.
This approach is well tried and tested – after all we have been creating great British pubs for over 200 years. And we now have a great range of sites across England, Scotland and Wales offering you a wide choice of locations and styles of business.
Star Pubs & Bars – Part of the HEINEKEN Company
It’s good to be part of a big company like HEINEKEN which is the UK’s leading cider and beer producer, and the name behind an unrivalled portfolio of iconic brands. These much loved brands are essential for high performing pubs!
We also have a full range of niche and speciality brands and what’s more, through our “Cask Orders” programme we can also offer a choice of 176 cask ales produced by independent regional and local breweries.
Being part of HEINEKEN means we really understand the British consumer and can draw on the wealth of knowledge and the insights that this brings. This confidence and business acumen has led to a recent investment of £600 million in our portfolio of pubs. This commitment, combined with our support services and our lessees’ enthusiasm contributes to one very important fact: our pubs have a turnover that’s amongst the highest in the UK. And a recent survey showed that average turnover across our pubs grew by 11% compared to the previous year.
Get the Training You Need
The pub landscape has been changing rapidly in recent years, so our programme of training and business support has been designed to help all our lessees make the most of every opportunity.
Our Innside Knowledge workshop is an essential induction programme designed specifically for lessees who have developed an initial business plan. It’s a great way to help you launch your pub business.
What’s more, as part of the Innside Knowledge package you are given access to our E-Learning platform which has been developed with CPL Training, the biggest provider of personal licence training in the UK. The platform includes over 30 modules such as:
- Financial Management
- Customer Service
- Social Media
How We Support Your Business
We commit to ensure that your pub will be ready to trade from the day you take over. By making sure your pub is in tradeable condition with a good standard of living accommodation we allow you to focus on building your business from day one. We call this the ‘Ready to Trade’ promise and means you can focus on running your business not managing builders and contractors. We are the only pub operator to offer this promise.
We have also teamed up with leading suppliers in key areas of pub business to offer an outstanding range of products and services which provide unrivalled support. For example, Kimbo and 3663 have the expertise to offer you the perfect range of coffees and a food menu tailored to your customers and style of pub. Whilst agreements with Classic Drinks and ViVAS will enable you to access superb quality wines and an excellent choice of spirits at free of tie prices. Visit our Star Support website to get more information on the deals and support available.
What’s more, we also offer an intensive programme of pre and post start–up business support. Called Countdown to Launch, it is designed to ensure lessees are fully prepared from day one.
Reducing Your Start-Up Costs
Unlike most of our competitors, we own the majority of the fixtures and fittings in our pubs. Items such as hobs, ovens, freezers and carpets are owned by us, maintained by you and replaced at the end of their useful life.
This means that when you are starting your business you will have less money tied up in fixtures and fittings, improving your cashflow and therefore help you build a profitable and sustainable business.
This policy only applies to our Rolling Tenancy and Business Start – Up agreements. Under Full Repairing and Insuring agreements, the majority of the fixtures and fittings are owned by you and therefore, your start-up costs will be higher.